An organization full of employees who believe they belong is an organization full of employees who feel purposeful, inspired and alive — in other words, engaged. These engaged employees are more productive and better performers.
Many organisations are seeking to integrate environmental compliance and management processes into their ways of working, and several are attempting to drive sustainability into their cultural DNA! To achieve this, they are enlisting a new group of employees – the environmental or sustainability specialist – as change managers. Many are having spectacular success in altering the organisational beliefs, ways of working and the mindset of their organisations. In the course of which they deliver a new lease of commercial life in their sectors and marketplace, but others are failing as they become dispirited with entrenched leadership attitudes, lack of accountability and on occasion evidence of organisational acceptance of illegal or unethical practices.
No company is perfect and on many occasions the change management activities that are required to embed sustainability issues and thinking into organisations can feel like draining the Atlantic Ocean with just a recycled Starbucks coffee cup for help! That is why I was surprised in one recent mentoring session on how dismayed a young sustainability adviser was with her career choice.
No one said entering the environmental profession would be an easy one or a free pass to career success. You are after all trying to bring in a new mindset into business before the traditional mindset impacts too severely on the lives and prosperity of people and their environments! The challenge and the excitement of the role and ultimately why you are here in these positions are why most of us get out of bed each morning.
We analysed some of the problems she faced and then took them apart to examine the specific issues that were causing her so much grief in detail:
- Some were clearly based around her lack of experience and could be rectified through training and development coaching;
- Some were based simply around her lack of misunderstanding of how the industry operated and could be rectified through the identification of a suitable internal mentor to be a guide and someone she could bounce her future ideas off in advance, and
- In one scenario it was clear that she had mis-communicated badly her case to a group of managers. She had used technical jargon familiar to sustainability professionals but new to the audience and lost them. She hadn’t aligned her case close enough to corporate outcomes to interest them and as a result had made an unpersuasive argument for change. These again could be rectified through further coaching and mentoring.
But in a couple of situations the issues were clear and the challenges she faced significant. Despite her best endeavours, there were several key sustainability issues where she felt that her efforts were being purposely disregarded, where the context of sustainability claims were being manipulated for greenwashing/marketing purposes without organisational evidence. Whilst these indicated a lack of responsible leadership or management in those above her, ultimately our conversation had to address a cruel set of question that only she could answer:
- Had her contribution as an employee hit a rough patch on these issues that she could work through with time and support?
- Could she live with the unethical or non-environmental behaviours and with time correct them?
- Had she reached a performance plateau in how far she could take this company in terms of her own sustainability vision against the willingness of the people within the organisation to change?
- Was she still excited by the role – or was it time for someone else to take up the reins and try it their way?
- Should she move on and find a new employer?
Ethics and strong values underline an environmental or sustainability professional’s career choice. Many of us remain optimistic and holds an altruistic view on how business can work in economic and social partnership with the rest of society for the economic betterment of all. Your work is integral, not only to how you see the world, but how your chosen sector or employer actively improves their environmental or sustainability performance into the future as core business strategy.
So, when your employer makes headlines for the wrong environmental reasons or continues to act in an unsustainable manner contradicting its stated polies should you look for a new role with a new employer? To figure that out, you need to closely examine your emotional relationship with your work and with your employer:
- Do your employers continue to act in the knowledge of the social and environmental impacts they are accountable for?
- Where is the redline before they will seek to correct the issue?
- If the issue blows up due to regulatory or negative publicity, will you be innocent of any wrongdoing or culpability?
Dependent on your answers you may not need to leave, many companies weather small environmental scandals and they are often a golden opportunity to enhance changes in behaviour – simply put don’t waste a crisis but be aware of how such situations could damage your reputation.
At the end of the day and to repeat the starting paragraph – An organization full of employees who believe they belong is an organization full of employees who feel purposeful, inspired and alive — in other words, engaged. And these engaged employees are more productive and better performers.
Ultimately you must consider your own job satisfaction, your well-being, career prospects and future development if you stay. If the company’s actions (or inactions) violate your moral and professional code of conduct, then you may need to take a professional stand and move on.
If you do decide to leave, be ready to answer the obvious question ‘Why did you leave your last employer’ from the next HR or recruiting manager. Prepare an answer in advance that acknowledges the organisational risks you identified, the actions you sought to take for that organisation’s benefit, how you personally felt your values and ethics were being compromised by the management responses received and seek to distances yourself from their behaviours. Turn it back on the recruiter as a first step in what sort of professional they are hiring – How would this company deal with such an issue? It could be the beginning of a beautiful friendship.
At Leading Green, our approach to sustainability in business consulting encourages our clients to look closely at their own internal leadership strengths and goals. Helping them adopt an inquisitive state of mind and supporting them in how sustainability can support their long-term business strategy. In addition we provide a confidential mentoring and coaching services to new and experienced professionals seeking to enhance thier performance and skill sets.
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