For Leaders in Sustainability
This blog site seeks to set down many of the thoughts, tips and ideas I value within Sustainability and Environmental Leadership. Many have arisen directly through my day to day experience as a Corporate Environmental Executive and as a Sustainability Leadership Trainer and Coach. The areas of key focus will be within Business and Sustainability, Sustainability Leadership traits and tools, Environmental Leadership, Corporate Social Responsibility and EIA Leadership in Infrastructure Projects.
Welcome to my site!
Why We Need a Step Change in Sustainability Leadership
I believe that it is now impossible for business leaders, collectively as individuals and as management teams, to ignore the significant role they have to play in Sustainability. They are at the centre of many of the key decision making strategies that will ultimately influence Man’s response to climate change, unsustainable resource needs & the on-going damage to essential ecosystems. The solution is not more regulation! The solution lies in a new approach to responsible business leadership which understands the limitations of natural resources, and subsequently focuses on the opportunities and essential changes that they can make in their business activities to survive and prosper in an uncertian future economic climate. From experience, I see this as primarily the challenge in moving to a more globally sustainable mindset accompanied by a willingness to accept accountability for the culture and operational models of their teams and organisation.
The Sustainability Mindset
I have personally observed greater effectiveness and strategic thinking in Boardrooms when Business Executives, Operational Managers and Environmental Managers develop:
- Greater understanding of the environmental priorities and unsustainable business issues facing thier organisation;
- Heightened ability to forecast, visualise and strategise against emerging megatrends, societal issues and how thier brand or reputation will be impacted upon.
- Greater understanding of responsible leadership and how it interacts with organisational change programmes;
- Mindsets that take into account not only day to day (short-term) business pressures but which also make time for long-term strategic planning, and
- The opportunity to move out of thier safety zone.(especially within slow-moving/inert/risk adverse/low innovation organisations)
It is becomming clearer and clearer that a greater understanding of sustainability issues and how to adapt leadership practices and tactics accordingly to address unsustainable economic and operational strategies has now become an essential skill set required within the repetoire of any progressive leader, leadership team or Board.
It has proven a successful model in helping leadership teams figure out critical issues, map thier value chains, help define success & risk in Investment/ strategic decision-making, maintain position & profile within thier business sector, raise awareness of client business concerns and in particular align shareholdersd and thier own corporate plans within a longer term business horizon
The Greatest Threats to Global Business Stability.
The 2019 World Economic Forum Global Risks Report identifies that Environment-related risks now account for first three of the top five risks by likelihood and four by impact facing business. Yet many business models still focus on short term financial and economic risks, important yes but not at the exclusion of the larger long-term risks emerging over the horizon!
The Top 10 risks likely to influence global business stability.
These are:
- Extreme weather events
- Failure of climate-change mitigation and adaptation
- Natural disasters
- Data fraud or theft
- Cyber-attacks
- Man-made environmental disasters
- Large-scale involuntary migration
- Biodiversity loss and ecosystem collapse
- Water crises
- Asset bubbles in a major economy
The Top 10 Business risks in terms of Impact and Disruption
In terms of business impact and disruption, the 2019 Report placed 7 of the Top 10 business risks are attributable to environmental or social impacts.
- Weapons of mass destruction
- Failure of climate-change mitigation and adaptation
- Extreme weather events
- Water crises
- Natural disasters
- Biodiversity loss and ecosystem collapse
- Cyber-attacks
- Critical information infrastructure breakdown
- Man-made environmental disasters
- Spread of infectious diseases
Why is this Report important. It reflects the direct responses of business leaders from around the world. In addition it marks a 10 year trend during which environmental and social risks have continued to rise steadily up the Table in awareness and importance within Boardrooms. This rise has edged aside many traditional economic and geo-political risks that have been debated. So why is a new approach to Responsible Management required, and why must Sustainability Leadership be part of this?
Without an awareness of the world’s growing sustainability issues, Boardrooms are in a poor leadership position to determine the optimal business strategy and response to the influence of such risks in the lists above. When Boardrooms and Organisational Leaders do pay attention to sustainability issues affecting their business and adopt a sustainability mindset they provide themselves with:
- A greater awareness of the environmental and social interactions (trends, issues and risks) that influence their business, brands and services;
- A set of principles, practices and processes integrating long-term economic growth with environmental and social governance
- A strategic leadership approach for decision-making that provides a conceptual framework and practical tools for implementation
- A means of safeguarding market share and long-term survival through innovation and change
- Alignment with customer and employee values / worldview
‘Getting Green Done’
The majority of blogs, articles and postings on the internet focus on technical initiatives, actions and steps that can be taken to help leaders and managers reduce or safeguard thier CSR, regulatory or compliance programmes. My interests, based on 25 years experiences as a corporate environmental executive within both the private and government environmental regulatory sectors, lie directly in helping organisational leaders and decision makers to be more effective in business through sustainability leadership advice, training and consultancy, helping them gain confidence in linking sustainability leadership with direct and profitable business practices, ie Getting Green Done.
Why? because successful organisational change and culture originates from its leadership group, and without continious change and growth, no business survives the long-term pressures of the marketplace.
Ross Marshall
